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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising  >  Advertising campaigns

'Give a Kodak' poster, 1938

This is a colour poster advertising Kodak cameras for a 1938 Christmas sales campaign. The advertising slogan reads 'Kodaks and Brownies / GIVE A KODAK / Kodak film Gift Packages', set against a background illustration of holly in red and green. The back of the poster, not seen here, is in the form of a 'Kodak Trade Circular' ...

Teacher resource

Cooee: a call to war: Teacher idea

This Teacher idea uses footage and photographs of the First World War to help students understand the causes of the War, the experiences of those who fought, the reactions of those on the home front and the Anzac legacy that continues today. It includes a unit of work developed and trialled by a teacher.


General Motors Holden - FE Holden: The Average Man, 1956

This black-and-white clip shows a television advertisement for the 1956 Holden FE sedan. A male General Motors-Holden's (GMH) representative describes the three-year design and manufacture process involved in developing the new Holden. His voice-over accompanies scenes of a life-sized plastic model of a male driver used ...


General Motors Holden - Range of Products, c1958

This black-and-white clip shows an advertisement for the wide range of products, vehicles and equipment manufactured by General Motors-Holden's (GMH) and its subsidiaries. A narration accompanies scenes of GMH cars in a suburban street, GMH domestic appliances, its Dandenong factory producing parts for its subsidiary NASCO ...


General Motors Holden - Export Holden, c1962

This black-and-white clip shows a television advertisement that details the export of General Motors-Holden's (GMH) cars across the Asia-Pacific region and beyond. A male narrator explains in voice-over the history of Holden exports between 1954 and 1962. The advertisement features what is mostly actuality footage of the ...


General Motors Holden - Holden's Number One, c1966

This black-and-white clip shows a television advertisement for General Motors-Holden's 1964 range of HD sedans and wagons. The advertisement uses a three-verse jingle with the refrain 'Holden's number one' while showing three scenarios to feature the Holden's attributes and versatility: a suburban family on a boating trip, ...


Sheet music cover for the 'Aeroplane Jelly song'

This is an image of the front cover of the sheet music for the 'Aeroplane Jelly song' with a photograph of the composer, Albert Lenertz (1891-1943), wearing evening dress. The sheet music was produced by the Aeroplane Jelly Company in 1930.


Sydney Flour song

This is a 1955 radio advertisement for the Sydney Flour Company. It incorporates the jingle 'Sydney Flour is our flour', composed by Jack Lumsdaine 10 years before, and two spoken messages, one from children and the other from an adult male.


Health stamps poster

This is a full-colour poster (57 cm x 44.5 cm) featuring an illustration of children playing at the beach. In the foreground, a boy with a spade at his side stands by a heap of sand he has dug, flexing his arm muscles. Two girls and another boy, all dressed in swimwear, are looking at the central figure. Across the bottom ...


Growing cotton in Queensland - asset 1

This is an excerpt from a silent black-and-white 1925 film 'Cotton growing in Australia', containing two intertitles and four scenes. The first intertitle 'Cotton growing is no lazy man's work. Clearing ploughing and careful cultivation and the ultimate picking and baling demand sustained industry.' introduces two scenes. ...


Growing cotton in Queensland - asset 2

This is an excerpt from a silent black-and-white 1925 film 'Cotton growing in Australia'. It begins with a man walking behind a plough drawn by a horse; a dog barks as dust is kicked up by the horse and plough. The intertitle 'The crop takes from four to four and a half months to mature.' introduces a scene of cotton pickers ...


'War work! Urgent! Priority!'

This is a black-and-white poster with an illustration of an attractive woman at work in a milk factory, and cans of condensed milk on a production line. The poster is titled 'War Work! Urgent! Priority!'. The text urges Australians to increase milk production to service the war effort. There is also a secondary message ...


'Shooting breakers?'

This is a black-and-white recruitment poster for the Australian Imperial Force captioned, 'Are you shooting breakers when YOU SHOULD BE BEHIND A GUN?'. The poster shows a photograph of a soldier lying on the ground shooting a Bren light machine gun. Behind him is a sketch of a man shooting a wave on a surfboard in a similar ...


'Fight! Fight! Fight!'

This is a black-and-white poster showing a map of Australia and text urging Australians to 'Fight! Fight! Fight!'. The text calls for men and women to join in the fight against the enemy on the front line or the home front to defend freedom. The poster was produced by the Commonwealth Advertising Division during the Second ...


'This is OURS'

This is a black-and-white poster showing a map of the world on which Australia is highlighted and linked to the five stars of the Southern Cross. The poster is titled 'This is OURS', and its emotive text urges Australians to fight to win on the battlefield and at home. The poster was produced by the Commonwealth Advertising ...


'Has your kitchen gone to war?'

This is a black-and-white poster entitled 'HAS YOUR KITCHEN GONE TO WAR?' and with a message in bold print at the bottom, 'BUY LAMB and help to win the War in your Kitchen'. The text is a message from the Commonwealth Government, urging the Australian housewife to buy surplus lamb in order to reserve beef for export to ...


Rinso: 'Then came happiness', 1931 - asset 2

This is an excerpt from a black-and-white advertisement featuring Rinso soap powder. It was made in 1931 and follows the form of a domestic drama in which a worn-out housewife has her life transformed by a new washing powder. The segment begins with the housewife complaining about the damage washing does to the clothes. ...


Rinso Soap Powder: Then Came Happiness, 1931

This clip shows a 1931 black-and-white 'talkies' cinema advertisement in which the life of a worn-out housewife is transformed by a new washing powder. The story begins with an invitation to the woman and her husband to play bridge the following Monday (washing day).The husband is then seen telling a friend about his concern ...


Australia Post - We deliver 1, 1988; Corporate image

This clip shows black-and-white and colour footage of historic postal delivery methods, both real and re-created, and contemporary colour footage of electronic transmissions conducted by Australia Post staff in smart corporate uniforms. Images of postal machinery and busy postal workers accompanied by an upbeat corporate ...


Life Savers, Cryst-O-Mint Flavour, 1925: Lifesaving

This clip shows a silent black-and-white cinema advertisement for Life Saver sweets. It opens with a shot of a poster advertising Life Savers. The remainder of the poorly conserved footage comprises the narrative of a rescue from the water of a woman who has feigned drowning in order to attract the attention of a male lifesaver. ...