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Listed under:  Language  >  Persuasive texts  >  Advertising
Listed under:  Advertising
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MoneySmart: Advertising detectives

In ASIC's MoneySmart Teaching Advertising detectives students will become detectives in a bid to help solve an alarming case of advertisements influencing children to buy or want a product. Students will investigate the different gimmicks/tricks used in advertising, how they target children and how their effect can be minimised. ...

Video

Did you see it? Subliminal advertising

Are you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing ...

Video

Advertising for love

In 1875, when Edward William Cole was in need of a wife, he did the practical thing: he advertised for one. Mr Cole owned what was, in its time, regarded as the largest bookstore in the world, Cole's Book Arcade in Melbourne. In this clip, Aden Rolfe tells a quirky Australian love story, using digital media and illustrations ...

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Publicity brochure for Frigidaire domestic refrigerators, 1950

This item is a 1950 brochure printed in Australia advertising 'Frigidaire' brand electric refrigerators. It is titled 'Your New Frigidaire Built and Backed by General Motors With Money-Saving Meter-Miser'. The brochure is one sheet folded in half and printed in several colours including blue, mustard and black on a white ...

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Leaflet for a mixed gay event, c1992

This is a yellow leaflet advertising a 'FLAUNT YOUR FETISH II' event, presented by Libertine. It lists the various bands, a DJ and dancers to appear at the Tote Hotel in Collingwood (Melbourne) on 4 March (in 1992). Two lines of added handwriting on the leaflet state that this is a mixed gay event, and that it begins at ...

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'Free repairs to your Kodak or Brownie' leaflet, 1938

This is a two-colour advertising leaflet of 1938 with the heading 'FREE REPAIRS to your Kodak or Brownie during the month of SEPTEMBER'. The leaflet celebrates the fiftieth jubilee of the release of Kodak's first camera in September 1888. The leaflet also announces that Kodak will exchange 25 new Kodak cameras for the 25 ...

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John Danks and Son product catalogue, c1900

This is a booklet promoting household appliances sold by John Danks and Son Pty Ltd stores in Melbourne and Sydney. It consists of 16 pages of illustrated products, with a grey cardboard cover. The front cover features a line drawing of a woman wearing an apron and standing at a Lux stove. The back cover features a list ...

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Publicity brochure for Frigidaire domestic refrigerators, 1938

This is a colour brochure dating from 1938 that advertises the 'Frigidaire' brand electric refrigerators made by General Motors-Holden Ltd. Titled 'Frigidaire - Better than ever before!' the brochure features a white and blue background with black text and black-and-white photographs. The front features a hand-tinted photograph. ...

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'Kodak film makes every camera a better camera' poster, 1930s

This is a colour poster, advertising Kodak photographic film, that was produced in the 1930s. An illustration of a yellow, black and red box of Kodak Verichrome film appears in the top left-hand corner. The slogan on the poster reads 'PERFECTED BY WORLD WIDE KODAK RESEARCH Kodak Film MAKES EVERY CAMERA A BETTER CAMERA'. ...

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Gas and Fuel Corporation window display, 1972

This is a colour image from the original negative depicting a display window at the Gas and Fuel showrooms promoting a range of Malleys 'Envoy' gas stoves. A mannequin is at the centre of the display, with a giant briefcase forming the backdrop. The image is part of the Laurie Richards Collection of commercial photographs ...

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'Now! 8 exposures instead of 6, Kodak film' poster, 1930s

This is a colour poster, advertising Kodak film, that was printed in the 1930s. It features the slogan 'Now! 8 Exposures / Instead of 6 / 2 EXTRA EXPOSURES / KODAK Film / VERICHROME AND REGULAR / 2 1/4 x 3 1/4, 2 1/2 x 4 1/4 INCHES'. The poster's dimensions are 745 mm x 265 mm.

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'Kodak film, because it's made in Australia' poster, 1930s

This is a colour poster, advertising Kodak film, that was printed in the 1930s. It features an illustration of a bright red, partly unspooled roll of photographic film against a green background. The slogan 'IT'S RIGHT FOR AUSTRALIA ... KODAK FILM Because IT'S MADE IN AUSTRALIA', runs across the unspooled section of film. ...

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'Don't forget to take your Kodak' poster, 1930s

This is a colour poster, advertising Kodak cameras, that was produced in the 1930s. On the left is a close-up black-and-white photograph of a young girl eating an ice-cream, with the words '"DON’T FORGET TO TAKE YOUR KODAK"' in a speech bubble directed at her mouth. On the right is a black-and-white photograph of a young ...

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'Better snapshots are easier now' poster, 1930s

This is a colour poster, advertising Kodak cameras, that was printed in the 1930s. The advertising slogan reads 'BETTER SNAPSHOTS are EASIER NOW with new "Body-Release" Kodaks'. The poster features an illustration of a smiling woman in a sundress who is lying on grass and holding a folding Kodak camera. The word ‘KODAK’ ...

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'Double your week-end fun, go with a Kodak' poster, 1930s

This is a colour poster, advertising Kodak cameras, that was produced in the 1930s. The advertising slogan reads 'DOUBLE YOUR WEEK-END FUN Go with a Kodak THE SNAPSHOTS YOU WANT TOMORROW YOU MUST MAKE TODAY'. The poster features an illustration of a woman in a short green playsuit and necktie. She is kneeling down, holding ...

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'We sell Kodak film' poster, 1930s

This is a colour poster, advertising Kodak film, that was printed in the 1930s. Its slogan reads 'WE SELL Kodak Film DEVELOPING PRINTING ENLARGING'. The poster features illustrations of three yellow boxes of Kodak film, Verichrome, Panatomic and Super Sensitive Panchromatic. The dimensions of the poster are 665 mm x 260 mm.

Interactive

It all 'ads' up!

Students create and explore advertising jingles.

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Melbourne city at night during the Olympic Games, 1956

This is a black-and-white image from the original negative depicting a night-time view of the intersection of Flinders and Swanston streets in Melbourne. Shown here are the Young and Jackson Hotel and a number of shops and offices. Various illuminated advertising signs are visible including 'TUCKER BOX', 'THE ARGUS', and ...

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Halfpenny token from Robert Hyde and Co, 1857

This is a round copper halfpenny token dating from 1857. It features the name, location and business of the issuer, 'ROBERT HYDE AND CO. MELBOURNE, GENERAL MARINE STORE, SHIPPERS OF RAGS GLASS METALS etc'. The reverse side features a coat of arms flanked by an emu and a kangaroo, with the words 'PEACE AND PLENTY' above ...

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GTV9, shooting a commercial on set, 1969

This is a black-and-white image from the original negative depicting a group of actors rehearsing for a Kellogg's Corn Flakes commercial in a studio at GTV-9 Television. Three men, wearing white shirts and ties, are seated at a table on which are laid breakfast items. Behind them stand a woman and man who are looking at ...