Search results

Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising
Listed under:  Economics and business  >  Marketing  >  Promotion (Marketing)  >  Advertising
Online

Consumer culture: Are we being bought?

This is a unit of inquiry made up of 12 learning sequences for year 7 in the English for the Australian Curriculum resource. Each learning sequence contains a series of resources, suggested activities to carry out with students and a post-activity reflection. Students focus on using critical literacy skills to explore ...

Interactive

MoneySmart: needs and wants

This resource is two interrelated activities about distinguishing between needs and wants and shopping for best value. The first level shows Flynn, a young child who needs various items for school. Users choose the clothing and personal items they consider essential. They can swap items and review their choices. The second ...

Online

MoneySmart: Advertising detectives

In ASIC's MoneySmart Teaching Advertising detectives students will become detectives in a bid to help solve an alarming case of advertisements influencing children to buy or want a product. Students will investigate the different gimmicks/tricks used in advertising, how they target children and how their effect can be minimised. ...

Video

Did you see it? Subliminal advertising

Are you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing ...

Online

Headlines Through History

How have big events in Australian history been reported in newspapers and magazines? Newspapers and magazines inform, manipulate, frustrate and entertain us. In them we can find the heroes and villains of the day, fact and opinion, and the aspirations of previous generations of Australians. Before the internet, newspapers ...

Video

Advertisements in schools

Should companies such as supermarkets be able to advertise directly to you at school? Find out about the school rewards programs offered by large supermarket chains. See what happens in the USA, where advertising is permitted in schools.

Interactive

It all 'ads' up!

Students create and explore advertising jingles.

Video

Newspapers: past, present, future

Will the traditional newspaper survive the online publication and distribution of news? Newspapers were once the main source of news and information, but now they compete for an audience with many other sources. Watch this clip to find out about the traditional newspaper's past, present and potential future.

Video

Advertising for love

In 1875, when Edward William Cole was in need of a wife, he did the practical thing: he advertised for one. Mr Cole owned what was, in its time, regarded as the largest bookstore in the world, Cole's Book Arcade in Melbourne. In this clip, Aden Rolfe tells a quirky Australian love story, using digital media and illustrations ...

Online

MoneySmart: Kieren's coin

This is a year 2 mathematics unit of work about money. The unit is intended to take about 10 hours of teaching and learning time. It consists of 11 student activities supported by teacher notes on curriculum, pedagogy and assessment. Student activities include responding to a story about a rare foreign coin, interacting ...