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Image Kambrook 'Axis' electric kettle, 1996

TLF ID M000346

This is a grey and white plastic cylindrical 'Axis' cordless kettle on a detachable base, with handle and detachable lid. The base has a power cord for connecting to a wall socket. It was manufactured from plastic and metal by Kambrook, Melbourne. On the side of the kettle is the word 'Axis' in a red oval-shaped logo.

Educational details

Educational value
  • This kettle is an early example of ecodesign in Australia. It was the first product to result from the EcoReDesign program, the first organised industry-based ecodesign program in Australia. The program was conducted by the RMIT National Centre for Design and the Energy Research Development Corporation (part of the New South Wales Environment Protection Authority) during 1994-96.
  • Ecodesign is an international response by designers to the environmental movement of the 1980s and 90s. Ecodesign imbues everyday products with ecologically appropriate, sustainable qualities within a populist design aesthetic. This is revealed in such features of the Axis kettle as insulation and a temperature gauge to reduce energy consumed in use, and in the set of parts which exemplify design for disassembly, where the number of different materials, fused materials, screws and welding are kept to a minimum to enable separation and sorting for recycling.
  • By 2005 design for disassembly had become a widely used design strategy, driven by the introducion of legislation in Europe and elsewhere requiring producers to take responsibility for the recovery, treatment and recycling of used electronic appliances.

Other details

  • Contributor
  • Name: Powerhouse Museum
  • Organization: Powerhouse Museum
  • Description: Content provider
  • Address: NSW, AUSTRALIA
  • URL:
  • Name: MEC-Kambrook
  • Organization: MEC-Kambrook
  • Description: author
  • Person: Gerry Mussett
  • Description: Author
  • Person: Paul Taylor
  • Description: author
  • Publisher
  • Name: Powerhouse Museum
  • Organization: Powerhouse Museum
  • Description: Publisher
  • Address: NSW, AUSTRALIA
  • URL:
  • Resource metadata contributed by
  • Name: Education Services Australia Ltd
  • Organisation: Education Services Australia Ltd
  • Address: AUSTRALIA
  • URL:
Access profile
  • Generic
Learning Resource Type
  • Image
  • © Curriculum Corporation and Trustees of the Museum of Applied Arts and Sciences 2009 (except where otherwise indicated). You may view, display, print out, copy and modify this material for non-commercial educational purposes provided you retain all acknowledgements associated with the material.