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Image Decor BYO bottle chiller, 1986

TLF ID M000318

This is an insulated wine carrier with a lid, designed to fit two wine bottles, and manufactured by Decor Corporation Australia. The removable plastic insert is designed to be filled with water and frozen. The wine cooler is manufactured from plastic with a black handle and lining.

Educational details

Educational value
  • The Decor insulated wine carrier with chiller was designed in 1978 to meet the needs of people in Melbourne who patronised 'BYO' (bring your own) restaurants, which was a popular practice at the time. It can also be used as a bottle or can carrier for sporting events, picnics and barbecues. Designed by Richard Carlson, it was very different from any other product on the market. It can hold two bottles of wine or four cans, and the removable chiller insert can be frozen before being placed between the bottles to keep them cool. The swing handle locks the lid into position.
  • This product represents one of the most successful products from Decor, a significant Australian homewares company. The cooler was awarded an Australian Design Award in 1979 and the Prince Philip Prize in 1980. In 1980 the wine carrier was being manufactured under licence in the USA, Sweden and West Germany and continues to sell more than 25 years later in the USA. Decor went on to expand their range of coolers, creating a wine-cask carrier, ice box and picnic hamper. The company won more than 250 Australian Design Awards over the 1980s.
  • Following the success of the wine carrier, in 1984 Decor decided to take the same approach with a different product, the wine-cask cooler. The idea for this new product sprang from the changing preferences of Australian drinkers - cask wine was becoming more popular and Decor decided to meet the needs of this new trend. This new product earnt an Australian Design Award in 1986. Along with the wine-cask cooler Decor developed a new wine carrier, ice buckets and picnic hampers as a complete range of products.
  • This wine carrier represents the popular Australian practice of 'BYO' first introduced in the 1960s in response to increasing consumption of alcohol in unlicensed restaurants. Dining out, wine and BYO became popular in Australia from the 1970s. By 2004 Australia had a higher consumption of wine per person than the USA, UK or New Zealand. But in the late 1990s the practice of BYO declined as more restaurants became fully licenced, and their sales of wine and alcohol became critical in a very competitive market.

Other details

  • Contributor
  • Name: Powerhouse Museum
  • Organization: Powerhouse Museum
  • Description: Content provider
  • Address: NSW, AUSTRALIA
  • URL:
  • Name: Decor Corporation Pty Ltd
  • Organization: Decor Corporation Pty Ltd
  • Description: Author
  • Address: Victoria
  • Person: Richard Carlson
  • Description: Author
  • Publisher
  • Name: Powerhouse Museum
  • Organization: Powerhouse Museum
  • Description: Publisher
  • Address: NSW, AUSTRALIA
  • URL:
  • Resource metadata contributed by
  • Name: Education Services Australia Ltd
  • Organisation: Education Services Australia Ltd
  • Address: AUSTRALIA
  • URL:
Access profile
  • Generic
Learning Resource Type
  • Image
  • © Curriculum Corporation and Trustees of the Museum of Applied Arts and Sciences 2009 (except where otherwise indicated). You may view, display, print out, copy and modify this material for non-commercial educational purposes provided you retain all acknowledgements associated with the material.