Close message Scootle will stop supporting resources that use the Adobe Flash plug-in from 18 Dec 2020. Learning paths that include these resources will have alerts to notify teachers and students that one or more of the resources will be unavailable. Click here for more info.

Learning objects Selling: soft drinks


Boost the sales of a soft drink company. Survey people aged under 16. Choose ingredients for a new soft drink to fit in with survey results. Get feedback from a taste test. Design labelling for a new soft drink can to fit in with market research results. Make a promotional sign that will appeal to the target audience. Check a graph to compare sales figures of the new soft drink against other soft drinks. This learning object is the first in a series of three objects that progressively increase in difficulty.

Educational details

Key learning objectives
  • Students decode, interpret and apply information from texts by incorporating visual elements.
  • Students relate a text to their own knowledge and experiences.
  • Students identify literal meanings and inferential meanings in texts.
  • Students identify the meaning of a text by referring to illustrations and text structure.
  • Students use information from written and visual texts to construct a new text.
  • Students explore how certain word choices and text structures appeal to particular social groups.
Educational value
  • Illustrates and applies visual elements and strategies used in advertisements to suit target audiences.
  • Shows how surveys can identify patterns in age group preferences for colours, words and text structures.
  • Compares sales graphs and relates these to statements about marketing strategies.
  • Enables students to select images, colour and text in advertisements and packaging.
  • Provides a framework for students to design a new product to match preferences stated in survey responses.
Year level


Learning area
  • english
  • English/Language
  • English/Literacy
    • English/Visual texts
    • English/Comprehension
    • English/Critical literacy
    • Knowledge;
    • Comprehension;
    • Application
    Student activity
    • Interactives;
    • Comprehension Activity;
    • Analysis;
    • Modelling;
    • Multiple Choice Questions
    Learning design
    • Experiential learning;
    • Independent learning;
    • Problem solving;
    • Visual learning

    Other details

    • Technical implementer
    • Publisher
    • Date of contribution: 20 Sep 2013
    • Organisation: Education Services Australia
    • Address: Melbourne VIC 3000 Australia
    • URL:
    Access profile
    • Colour independence
    • Device independence
    Learning resource type
    • Interactive Resource
    • Microsoft Internet Explorer - minimum version: 8.0 (MS-Windows) - maximum version: 9.0 (MS-Windows)
    • Firefox - minimum version: (MS-Windows)
    • Safari - minimum version: 5.1 (MacOS)
    Operating systems
    • MacOS - minimum version: 10.6
    • MS-Windows - minimum version: XP - maximum version: 7
    • © Education Services Australia Ltd, 2013, except where indicated under Acknowledgements.