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Listed under:  Economics and business  >  Marketing

Australia Post - We deliver 1, 1988; Corporate image

This clip shows black-and-white and colour footage of historic postal delivery methods, both real and re-created, and contemporary colour footage of electronic transmissions conducted by Australia Post staff in smart corporate uniforms. Images of postal machinery and busy postal workers accompanied by an upbeat corporate ...


Medal from Cole's Book Arcade, c1885

This is a gilt bronze medal from Cole's Book Arcade in Melbourne. On the obverse is a tree fern and the words: 'THE / GOVERNMENT / OF / RIGHT / THE / RELIGION / OF / GOODNESS / THE / ENGLISH / LANGUAGE / IMPROVED / BY THE / BEST WORDS / OF ALL OTHER / LANGUAGES'. On the reverse is another inscription around a rainbow: 'UNITED ...


'Modern miniature photography at lowest cost', 1930s

This is a colour poster advertising Kodak cameras that was printed in the 1930s. Its text reads, 'LET US DEMONSTRATE THE MINIATURE KODAKS DE-LUXE' and 'Modern Miniature Photography AT LOWEST COST'. The miniature camera models, listed along the bottom of the poster, are Retina, Bantam, Duo and Suprema. The poster features ...


GTV9, shooting a commercial on set, 1969

This is a black-and-white image from the original negative depicting a group of actors rehearsing for a Kellogg's Corn Flakes commercial in a studio at GTV-9 Television. Three men, wearing white shirts and ties, are seated at a table on which are laid breakfast items. Behind them stand a woman and man who are looking at ...


Cole's Little Men from Cole's Book Arcade, 1883

This video features curator Deborah Tout-Smith talking about the Cole's Little Men on display in Museum Victoria. These models of two little men in sailor suits were made in 1883. They are shown at the top of a large wooden cabinet, operating a crank that turns a roller containing a variety of signs attached to it. The ...


Advertising sign for 'Gillespie's Celebrated Buffalo Boots', 1875-1916

This is a point-of-sale advertising sign made for C Gillespie by John Sands Ltd, Sydney, at some time between 1875 and 1916. The sign was displayed at a store run by Sat and Amelia Wong near Crookwell in New South Wales. It is in portrait format on thick card with a light-green background, a colour illustration of a buffalo ...

Interactive resource

Innovation cycle: sell

Look at processes and skills needed to sell products. Explore a case study on the sales of Victa lawn mowers in Australia. See how the innovators marketed their products for over 50 years. Investigate possible distribution channels for a new tent. Choose the method best suited to the marketing requirements (informative, ...

Interactive resource

Fashion design: studio

Explore how a fashion company works to design a range of clothes. Choose words to complete a description about tools of the trade. Answer questions about the roles of three departments within the company: market research, advertising and quality control. As you go, look up the meaning of tricky words. This learning object ...

Interactive resource

Muffin bakery: price and volume

Run a shop which bakes muffins. Investigate the fixed costs and variable costs involved in production. Look at how gross profit and net profit are calculated. Examine the effects of unsold stock on profit. Maximise profit by working out the best combination of production volume and price. Look closely at sales figures and ...


General Motors Holden - Holden's Number One, c1966

This black-and-white clip shows a television advertisement for General Motors-Holden's 1964 range of HD sedans and wagons. The advertisement uses a three-verse jingle with the refrain 'Holden's number one' while showing three scenarios to feature the Holden's attributes and versatility: a suburban family on a boating trip, ...


Sheet music cover for the 'Aeroplane Jelly song'

This is an image of the front cover of the sheet music for the 'Aeroplane Jelly song' with a photograph of the composer, Albert Lenertz (1891-1943), wearing evening dress. The sheet music was produced by the Aeroplane Jelly Company in 1930.


Sales promotion leaflet for Victa dealers, 1970 - asset 1

This is a page from the Victa dealers’ leaflet of 1970. The page contains a large graph in the top left corner. There are three columns of text with large headings such as 'Advertise Now', describing the sales process. The fictional Victa representative, 'Lawna Green', is shown in a variety of poses around the text.


Australia Post - Animation, c1988: FaxPost

This clip shows a television advertisement for Australia Post filmed in the streets of Sydney from the point of view of a motorcycle driver travelling at high speed. The soundtrack contains only the sound of the bike. The advertisement's message is given in white subtitles, telling viewers not to drive dangerously as communications ...


Australia Post - Meeting the Challenge, 1988: Motivation to compete

This clip shows images of large modern fast delivery vehicles, including spacecraft, as presenter Michael Talbot, then acting deputy state manager of Australia Post in New South Wales, explains that the commercial challenges and competition faced by the recently corporatised Australia Post amount to a 'battle'. Dramatic ...


Life Savers, Cryst-O-Mint Flavour, 1925: Lifesaving

This clip shows a silent black-and-white cinema advertisement for Life Saver sweets. It opens with a shot of a poster advertising Life Savers. The remainder of the poorly conserved footage comprises the narrative of a rescue from the water of a woman who has feigned drowning in order to attract the attention of a male lifesaver. ...


Prices and the People, 1948: Costs and profits - how price grows

This black-and-white clip consists mostly of a series of cartoons and a handwritten table that illustrate how the profit margin added on by manufacturers, then by wholesalers and finally by retailers inflates the cost of goods. The narrator says that price controls would protect people from this 'daylight robbery' and suggests ...


Australia Post - Changing Times, 1975: The end of an era

This black-and-white television advertisement shows historic images of communications development in Australia prior to 1975, and a narrator informs the Australian public of the creation of two new commissions, Australia Post and Telecom Australia. Early images, including the first Australian stamp and a rural post office, ...


Happy Little Vegemites

This is the famous advertising jingle for the yeast-based spread Vegemite, probably composed in 1949 and sung by The Happy Little Vegemites Trio. It concludes with a spoken message about Vegemite's nutritional value. According to the records of Kraft Foods Ltd, the makers of Vegemite, the jingle was first broadcast on Australian ...


'Give a Kodak' poster, 1938

This is a colour poster advertising Kodak cameras for a 1938 Christmas sales campaign. The advertising slogan reads 'Kodaks and Brownies / GIVE A KODAK / Kodak film Gift Packages', set against a background illustration of holly in red and green. The back of the poster, not seen here, is in the form of a 'Kodak Trade Circular' ...


The Conversation: business strategies

This resource contains a series of explanatory articles about contemporary business strategy, innovation, and the digital economy. It can be used to develop a broad understanding of contemporary business strategy, innovation, and the digital economy.