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Sydney Metro – a 3D design focused inquiry – Stage 3

This inquiry-based unit of work was created, trialled and peer reviewed as part of a professional learning program in inquiry-based learning for school teachers. The professional learning courses were part of a pilot partnership between the NSW Government’s Sydney Metro transport agency and Western Sydney University.

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The ad campaign

This learning sequence invites students to analyse the 'Dumb Ways to Die' advertising campaign and how the key messages are communicated to the audience. Students then design a new iteration of the Dumb Ways to Die campaign, that could engage a young audience and provide messages about travel safety not covered by the original ...