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The ad campaign

This learning sequence invites students to analyse the 'Dumb Ways to Die' advertising campaign and how the key messages are communicated to the audience. Students then design a new iteration of the Dumb Ways to Die campaign, that could engage a young audience and provide messages about travel safety not covered by the original ...

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Morning at Passchendaele, 1917

This is a black-and-white composite photograph, taken by Frank Hurley on the morning after the first battle of Passchendaele during the First World War, showing Australian infantry survivors laying out and placing blankets over dead soldiers around a blockhouse near the site of Zonnebeke Railway Station in Belgium on 12 ...